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skip to content home about blogging tips business tips freebies contacts moteurtt we love to write about the thing we love marketing 101 | the four p’s & the difference between marketing, sales, branding … continue reading posted in misc finance · leave a comment how to blog for beginners … continue reading posted in blogging · leave a comment 7 simple things you can do to fix your marketing have you ever felt that no matter how much time or money you dump into your marketing campaigns, things just aren’t working out? if you have, don’t worry: you’re not alone. the solution to solving your marketing problems isn’t spending more money. spending more money on something that isn’t working typically leads to losing more money. so, what is the solution? download this cheat sheet of 7 simple things you can do to fix your marketing. i wish i could answer that question in one sentence, but because each business has different marketing problems, it’s just not possible. luckily for you, i’ve been able to narrow it down to 7 simple fixes. as long as you follow them, your marketing efforts will be much more successful. simple fix #1: explain your story your story doesn’t have to be a long novel. it can be expressed in a few paragraphs or even a few sentences. the biggest marketing mistake businesses make is that they don’t explain what they do. if your visitors don’t get what you are offering, they won’t buy from you. you can fix this through explainer videos or a block of text. there isn’t a right or wrong way to do this. you just need to be clear with your messaging. for example, our crazy egg explainer video helps bring in an extra $21,000 in monthly income. and the video is almost three minutes long. on the other hand, i use long blocks of text to tell my story on quick sprout. when i surveyed 119 of my customers, 37 of them said they decided to become customers after reading my story. the medium in which you tell your story is up to you, but make sure you clearly explain what you do and have to offer. if you don’t, none of your marketing efforts will come to fruition because people won’t understand your story. if you are struggling to come up with your story, survey a few of your customers and ask them: that should help give you a few ideas. if you are still struggling, check out this article. it will teach you the three core elements of good story telling. simple fix #2: give people time to buy what do you want to do when someone comes to your site? sell them something, right? as business owners, we all want to sell to our visitors. what is important to learn, however, is when to sell to them. there are three main groups of people that visit your website: buyers – people who are interested in buying from you. window shoppers – people who are looking and don’t intend to buy. potential customers – people who want to learn more, but who are not ready to make a purchase just yet. dealing with the first group is easy because they already have their credit card out. but the majority of your visitors fall into the second and third group. so, what should you do? you need to start selling to people over time. the simplest way to do this is to start collecting emails and then get people to come back to your site when they are ready to buy. e-commerce companies do this by offering coupons in exchange for your email. b2b companies, like hubspot, do this by offering you white papers and kits in exchange for your email. the possibilities for you to collect emails are endless. once you have them, you will need to create an email drip sequence through which you send people a series of emails until they convert into customers. if you are unsure how to create a drip sequence, follow the steps in this article. tip: make sure you create at least 7 emails in your sequence because selling someone on your product or service in your very first email typically doesn’t convert as well as first building relationships with your visitors through a few emails and only then selling to them. in addition to creating a drip email sequence, you should consider leveraging remarketing as it is a simple way to bring people back to your site. remarketing means that when someone visits your website, you pixel them with a cookie. then, when they browse the web, they will end up seeing ads of you or your company. you experience it after visiting quick sprout and then seeing ads of me all over facebook. simple fix #3: don’t forget your calls to action although this is probably one of the simpler elements to a web page, it is something that most website owners mess up on. there are 11 things you need to test with your call-to-action buttonsto maximize your conversion rate: button copy – we increased our conversion rate at crazy egg by over 20% by switching our button copy to “show me my heatmap”. button colors – sap increased their conversion rate by over 32% by switching their call-to-action button to the color orange. location – placing your button below the fold may convert better than above. you’ll have to test different locations. design – placing credit card symbols, trust symbols or even your product around your calls to action may help boost conversion rates. time – showing your calls to action right away may distract visitors from reading your story. you’ll have to test when to introduce it within your landing pages. be creative – your calls to action can be anything… they don’t have to be buttons on a page. one of our most effective calls to action at kissmetrics is a button at the end of a video. use psychology – ramit sethi tested an interesting concept: he got people to click on his call to action by telling them “don’t click”. special effects – we’ve found that making your calls to action scroll with the reader, or even wiggle, can help increase conversions. you can easily do this with hellobar. exit calls to action – through software solutions like bounce exchange and wp lead magnet you can display a call-to-action button upon exit. this boosted conversion rates on neilpatel.com by 46%. white space – although this one might sound dumb, placing more white space around your calls to action will help them stand out and potentially get more clicks. no calls to action – by removing all of your call-to-action buttons and telling people that you are sold out can increase the number of people wanting to buy from you. timothy sykestested this out, and he got more potential customers emailing him than when he had a buy button. simple fix #4: optimize for lifetime value, not in session roi lifetime value is the dollar amount your customer is worth to your business throughout his/her whole life cycle. for example, if amazon knows that a customer on average buys from them 30 times over the course of 3 years, they are willing to lose money on the first purchase because they know they will make it up in the future. if you want to learn how to calculate your lifetime value, check out this infographic. marketing channels such as adwords aren’t cheap, and their cost will continue to rise over time. instead of optimizing for profitability right away, you should optimize for a profitable lifetime value. this will allow you to spend more on your marketing efforts and compete with the big boys. it’s ok to lose money as long as you know that you will make it up on the back end. simple fix #5: optimize for conversions as i mentioned above, costs will continually keep rising for popular marketing channels like adwords. yet marketers keep focusing the majority of their efforts on trying to fine-tune their campaigns and reduce their costs. although you should fine-tune your campaigns, it is a losing battle. in the end, ad providers like google and bing control the costs, and if they want them to go up, they will… no matter what you do. so, instead of spending all of your time fine-tuning your marketing campaigns, spend 25% of your time optimizing your conversion rates. an increase in the conversion rate b
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Whois est un protocole qui permet d'accéder aux informations d'enregistrement.Vous pouvez atteindre quand le site Web a été enregistré, quand il va expirer, quelles sont les coordonnées du site avec les informations suivantes. En un mot, il comprend ces informations;
Domain Name: MOTEURTT.COM
Registry Domain ID: 2037972157_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.wildwestdomains.com
Registrar URL: http://www.wildwestdomains.com
Updated Date: 2017-06-28T15:37:11Z
Creation Date: 2016-06-28T03:10:21Z
Registry Expiry Date: 2018-06-28T03:10:21Z
Registrar: Wild West Domains, LLC
Registrar IANA ID: 440
Registrar Abuse Contact Email: abuse@wildwestdomains.com
Registrar Abuse Contact Phone: 480-624-2505
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Name Server: NS1.MOTEURTT.COM
Name Server: NS2.MOTEURTT.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2017-10-09T03:02:18Z <<<
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REGISTRAR Wild West Domains, LLC
SERVERS
SERVER com.whois-servers.net
ARGS domain =moteurtt.com
PORT 43
TYPE domain
RegrInfo
DOMAIN
NAME moteurtt.com
CHANGED 2017-06-28
CREATED 2016-06-28
STATUS
clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
clientRenewProhibited https://icann.org/epp#clientRenewProhibited
clientTransferProhibited https://icann.org/epp#clientTransferProhibited
clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
NSERVER
NS1.MOTEURTT.COM 158.69.237.56
NS2.MOTEURTT.COM 158.69.237.56
REGISTERED yes
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